Located on the historical peninsula of Charleston, South Carolina, Lantana Recovery takes a modern approach to substance use disorder treatment, offering intensive clinical care while immersing its patients in the local Charleston culture.
New Advertising Strategy Needed to Get Those Phones Ringing
Lantana Recovery wanted to hit their goal of 20 admits per month while keeping the cost per conversion under $100 and the average cost per click under $10, so they hired us to get those phones ringing!
New Market Positioning Strategy Focused on Hyper-Targeted Google Ads
We started with deep research into addiction victims and their family members' avatars so we could effectively segment targeting and remarketing campaigns. We then created Special Category (Limited Policy Notice) campaigns falling under addiction Services and launched a multi-stage Google campaign while following up with continual ad content, headline, and call-to-action optimizations.
Generated in a month
- Avg CPC at
25 Ad ‘Evergreen’ Google Campaign That Works Like Clockwork
For every campaign that wins, we always try to harvest the learnings from understanding our optimizations better for more wins down the road. Through this hyper-effective (Limited Policy) campaign, we learned with every optimization and were able to act fast to perform any changes on the fly. Helping us get over 100+ calls/leads a month for Lantana Recovery at a 6.5% conversion rate.